The commercial would start with the song “I’m Too Sexy” (by Right Said Fred), playing the part that says: “I’m too sexy for my shirt, too sexy for my shirt…”, and the video would show some ripped male model tearing a lame/boring shirt off of himself. Then the announcer says: “Are you too sexy for your shirt? Then come to (whatever store, let’s say Macy’s), and get yourself a sexier shirt! We’ve got lots of sexy shirts from a great selection of top designers, so come on in and find your match!” And during the announcer’s pitch, the video would show lots of different shirts from lots of great designers, and all of them sexier than the shirt the guy ripped off at the beginning of the spot. Then they guy could put one on, and start dancing around to the song (sans lyrics).
This is “I’m Too Sexy”, for those who are unfamiliar: